THE PROBLEM
It's no secret that planning a trip can be a time-consuming and stressful process. From deciding on a destination, to finding the best flights and accommodations, and planning daily activities, there are so many details to consider that it can take many hours of research to plan a trip from scratch.
THE SOLUTION
To create a platform that streamlines information, and eases the planning process for travelers, so that travelers may save precious time and stress preparing for their next unforgettable adventure.
DESIGN PROCESS
ROLES & RESPONSIBILITIES
This app was created in collaboration of two people.
I conducted user research, wireframes, visual design, prototypes, and user testing.
DURATION
3 months
More than
80%
Gen Z and Millennials took on average 5 trips in 2021.
70% of them stated that they plan to travel more the following year.
Millennial travel trends & statistics (Condor Ferries )
COMPETITIVE ANALYSIS
As a fundamental step in our human-centered design process, we conducted a thorough examination of the current market landscape to gain insights into existing products that offer comparable services to ours. This competitive analysis allowed us to identify shared attributes and distinguishing factors among various platforms.
Drawing on this knowledge, we strategically positioned our product as a unique solution that addresses the specific needs of our target users, thereby filling a critical gap in the market. By placing user needs and preferences at the forefront of our design approach, we are confident that our product will provide an exceptional user experience that meets and exceeds their expectations.
USER RESEARCH
We interviewed Millennial and Gen Z travelers to determine their behaviors and common pain points as it relates to traveling abroad. Data obtained from research provided the following insights and opportunities to improve this experience.
USER INSIGHTS & PAIN POINTS COMING FROM USER INTERVIEW
HOW MIGHT WE STATEMENT
How might we design a product that streamlines information and eases the planning process for travelers?
USER PERSONA
We created a persona of a potential user based on our research and direct findings from user interviews.
USER FLOW
UI DESIGN
WIREFRAMES
HIGH FIDELITY SCREENS
MARKETING STRATEGY & REVENUE STREAMS
- In-app advertisements.
Targeted Social Ads. - Sponsored suggestions and content.
- Partnerships with travel bloggers and influencers.
- Tiered membership with added features like advanced filters, itinerary editing, and messages to other users.
MEASURES OF SUCCESS
USEE TESTIMONIALS
“I love the idea of this app. I always do extensive research on many websites to find things to do, and this app makes it easy to find many of the things I’m interested in doing in one place.”
Juan Molano, 30
“I like the social aspect of
the app. I follow a lot of travel influencers for tips and recommendations. It is nice that I can follow others and can see the hidden gems they discover on their trips”
Melissa Marin, 32
“The app is easy to use and very intuitive. I specially like the way it tracks you on your trip and creates a timeline of the places you visited
along the way”
Ana Gomez, 30
